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How to prepare and face a B2B exibition

How to prepare and face a B2B exibition

How to prepare and face a B2B exibition   After the Covid19 pandemic, face-to-face fairs have resumed and today they are still one of the main marketing levers for companies, especially in B2B. All things considered, a fair still works to generate new contacts...
Foreign markets and companies

Foreign markets and companies

Foreign companies and markets   The starting point of any internationalization strategy and approach to new markets is to have a long-term perspective, because it takes months to build and implement an export project. The first months are used to get an idea of...
SMEs, Internationalization and Export

SMEs, Internationalization and Export

SMEs, Internationalization and Export   To talk about internationalization and exports, it is necessary to start with some very interesting data provided by ISTAT and relating to 2019: to date 3.2% of Italian companies export (therefore 97% of Italian companies...
The importance of CRM for the Marketing of SMEs

The importance of CRM for the Marketing of SMEs

The importance of CRM for Marketing   In the universe of SMEs (small and medium-sized enterprises) it is still very difficult to understand the importance and value of a CRM (Customer Relationship Management) tool. CRM more than a tool, is a way of working...
The new Social Networks

The new Social Networks

The new Social Networks   In this historical moment the internet creates many opportunities and often in a very short time, it is therefore essential to carefully evaluate and choose which social network the company should invest in. It is necessary to get used...

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