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Happy New Tiger Chinese Year

Happy New Tiger Chinese Year

Happy New Tiger Chinese Year   The Spring Festival or Lunar New Year -, generally known in the West as Chinese New Year, is one of the most important and most deeply felt traditional Chinese holidays, and celebrates the beginning of the new year according to the...
International Marketing Research for Export

International Marketing Research for Export

International Marketing Research for Export   Market and marketing research for exports and product focus groups are very interesting and powerful practices but, at the same time, very expensive in terms of time, people and economic resources. With the advent of...
Development of an international and global vision

Development of an international and global vision

Development of an international and global vision   Whoever directs the company must be immersed in the market in which he intends to settle; although market analyzes and studies are the essential bases, with marketing reports in the strategic decision-making...
Foreign Marketing

Foreign Marketing

Foreign Marketing   In this article, we analyze the 3 cases in which a company can find itself when it deals with exports or decides to start exporting: No foreign marketing activities Sporadic foreign marketing activity Regular foreign marketing activity each...

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