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Chronology of the articles of the blog of technology and digital export

 

digital export for smes
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Customer service and crm
The culture of data in the company and in exports

The culture of data in the company and in exports

Building a solid data culture means reviewing decision-making and operational strategies, models and activities. Looking at data science, not as an exercise in style, but as a new modus operandi to make quick and correct decisions and minimize risks in today’s increasingly dynamic contexts and markets. Uncertain and volatile. we export

Happy holiday !

Happy holiday !

Happy holiday !

Live in the sun, swim in the sea, drink the wild air. (Ralph Waldo Emerson)

The marketing database

The marketing database

The marketing database is the key to success for every company, a tool that must be designed and managed correctly according to the GDPR regulations.Cultivating your own marketing database must be a priority of every company to always stay in contact with its customers and potential customers. this above all from an export perspective

Life time value, the customer’s value over time

Life time value, the customer’s value over time

A very important aspect in marketing and sales, because knowing this value allows you to make choices in customer management and in the marketing of companies.

It is a very important fact that every company should know, to know the profit generated by a customer over time by keeping track of each transaction from the moment it is acquired.

The importance of B2B and B2C corporate events for export

The importance of B2B and B2C corporate events for export

When it comes to corporate events, fairs are not necessarily referred to, the theme is certainly broad and today there is a choice between online events and events in attendance.The event therefore is not to be conceived only as a moment where people physically meet, but an initiative that takes place on a digital platform.

The importance of direct marketing in B2B

The importance of direct marketing in B2B

Direct marketing or direct marketing is a very important tool for B2B activities to create business opportunities.

It is necessary how much of your buyer personas or target customer belongs to an easily identifiable category, the more static and identifiable the more strategic and fundamental is direct marketing.

Are you working FOR your business or INSIDE your business?

Are you working FOR your business or INSIDE your business?

Working FOR your business means being able to periodically step back, look at the big picture, evaluate your business rationally, and make the necessary corrections.

Working IN your business means that you are in the details of day-to-day activities, management and operations.

What is a sales funnel

What is a sales funnel

The English translation of the word “funnel” is funnel.

The images associated with the marketing funnel and the sales funnel are associated with inverted funnels, often colored to represent the various phases of the user’s passage.

Best wishes for a happy Easter!

Best wishes for a happy Easter!

Best wishes for a happy Easter!

Easter is the anniversary of the resurrection of Jesus Christ: we hope that it will also be the resurrection from this moment of crisis and pandemic, and that there is still a future of joy and hope. Happy Easter to all of you

Vinitaly 2022

Vinitaly 2022

Vinitaly is the most important world fair for wines and oenologists.

Every year Vinitaly hosts more than 7 million visitors from all over the world who come to taste Italian wines and live a unique experience of food and wine culture.

Valuing cultural differences in exports

Valuing cultural differences in exports

Valuing cultural differences in exports When the customer target resides in foreign countries and intends to reach it with effective communication, it is essential to get information, learn and thoroughly analyze the different cultural aspects that could characterize the relationship and communication. we export

Choice of target language for export

Choice of target language for export

Choice of target language for export

Very often it happens to have to communicate in several countries that speak different languages and it is not always easy to define which is the best solution to adopt in terms of choice of structural linguistics. we export

Definition of Audience and Objectives on social media in export

Definition of Audience and Objectives on social media in export

Definition of Audience and Objectives on social media in export

First you need to determine what your audience is and what is the best way to segment it in terms of location and language.

In this phase it is essential to ask yourself some fundamental questions that will help in the following phases to implement the correct communication strategy. we export

International Social Marketing Strategy

International Social Marketing Strategy

International Social Marketing Strategy

During the creation of online (and offline) marketing campaigns it is essential to understand what your audience is and, above all, how to segment it effectively (to obtain results) and efficiently (to optimize investments) in order to reach the right targets with the right communications, at the right time and with the most relevant channel. we export

Nurture your social media leads before passing them on to sales

Nurture your social media leads before passing them on to sales

Nurture your social media leads before passing them on to sales

According to recent marketing studies, most B2B companies experience sales cycles of four months or more.

During this time, potential customers spend more time than ever doing independent research, particularly on

social media.

While engaging these prospects, companies are often tempted to pass them on to sales as quickly as possible to demonstrate lead generation success.

This is wrong !

Most potential customers prefer to involve a sales employee much further in the process, about two-thirds of the buying cycle. we export

What makes social media so powerful for lead generation?

What makes social media so powerful for lead generation?

What makes social media so powerful for lead generation?

It is mainly due to the ability to have direct conversations with your target audience.

While social conversations pave the way for leads, continued success depends on aligning social media interactions with the appropriate stages of the prospect’s buying cycle. we export

The digital presence in exports

The digital presence in exports

The digital presence in exports

A correct digital presence must materialize in every situation (before, during and after the purchase) and through every device (responsive site, that is, suitable for every device, especially mobile ones) and be available in a timely manner, relevance and relevance.

The goal is to be present in the eyes of potential customers at the right time, with the right message in the right place and with the right solution. digital export

From the export website to the digital presence

From the export website to the digital presence

From the website for digital export to the digital presence

Today it is necessary to have a dynamic web presence, an integrated modular system of tools that allow you to welcome the visitor and profile him for business purposes in compliance with the privacy regulations existing in each country.

First of all, it is necessary to maximize the relevance between the information sought and those offered, guided by a complete and organized user user experience. we export

Support for internationalization

Support for internationalization

Support for internationalization

Internationalization activities are very often supported, at various levels, by governments, institutions, associations or other bodies because they represent increasingly important opportunities for businesses, especially if they are medium and small.

The spread of the internet and the ability to easily reach new markets have made these activities more flexible and, at times, less expensive. we export

Marketing and Sales Strategy

Marketing and Sales Strategy

Marketing and Sales Strategies

It is no longer time to underestimate the hyper-competitiveness of the market in which we find ourselves now, as perhaps our parents could afford the luxury of doing in the past.

Whatever your sector, people are increasingly immune to advertising and intolerant to negotiations, simply because they are bombarded 24 hours with marketing messages, wherever they look.

But are you sure you can make a promise that is worth listening to, taking into account, and believed to the point of questioning something, which until then was faced without your product? we export

Choice of target countries for export

Choice of target countries for export

Choice of target countries for export

A good part of the developed countries, until a few years ago were very reluctant and hostile to foreign investments and barriers to entry were often raised to prevent access to foreign investors. we export

Happy New Tiger Chinese Year

Happy New Tiger Chinese Year

The Spring Festival or Lunar New Year -, generally known in the West as Chinese New Year, is one of the most important and most deeply felt traditional Chinese holidays, and celebrates the beginning of the new year according to the Chinese calendar.

This year we celebrate the year of the Tiger!

Happy Chinese New Year everyone!

International Marketing Research for Export

International Marketing Research for Export

International Marketing Research for Export

Market and marketing research for exports and product focus groups are very interesting and powerful practices but, at the same time, very expensive in terms of time, people and economic resources.

With the advent of the Internet, even smaller companies with limited budgets and financial resources can access quality information sources at very low cost. We export

Development of an international and global vision

Development of an international and global vision

Development of an international and global vision

Whoever directs the company must be immersed in the market in which he intends to settle; although market analyzes and studies are the essential bases, with marketing reports in the strategic decision-making process, the value of a reference or a physical presence in the target country is undeniable.

Marketing research is the systematic collection, structuring and analysis of data to provide useful information in the decision-making process which, however, must necessarily be followed by cultural considerations, which are fundamental when we export.

International marketing and internationalization

International marketing and internationalization

International Marketing and Internationalization A company that has developed a solid international marketing aimed at internationalization carries out continuous strategic and operational marketing activities in foreign markets.It is no longer an additional activity to the national one, but a precise planning in key international. Especially when we export.

Foreign Marketing

Foreign Marketing

Foreign Marketing

In this article, we analyze the 3 cases in which a company can find itself when it deals with exports or decides to start exporting:

No foreign marketing activities
Sporadic foreign marketing activity
Regular foreign marketing activity

each case has a precise starting point which must be documented by a specific check-up.

The phases of internationalization and export

The phases of internationalization and export

The phases of internationalization and export. When a company plans to enter foreign markets, it must accurately determine the level of involvement of its structure in the target country both in terms of marketing and operational activities. Especially when we export directly

International marketing and export: what are the objectives?

International marketing and export: what are the objectives?

International marketing and export: what are the objectives?

Today the purpose of marketing is no longer just to “help sell products”, but also and above all, to enhance the company in the eyes of everyone, in the eyes of customers, suppliers, banks, public opinion and stakeholders both on nationally as well as on an international basis.

The challenge of international marketing is not to be able to sell abroad, but to develop a strategic plan of presence, action and integration to be applied to the countries in which it intends to be present.

Export and sales strategy

Export and sales strategy

Export and sales strategy

Traditional sales training teaches that you need to convince your prospect with a compelling presentation, to show them all the features and benefits and they are sure to buy.

Merry Christmas

Merry Christmas

Qualunque sia il tuo credo, la tua fede o la tua speranza, ti invio i miei migliori auguri per questo Natale!
Whatever are your beliefs, your faith or your hope, I wish you the best for Christmas!
Christmas Nativity scene in Manarola Village – 5 terre Ligurian sea Italy
Buon Natale ! Merry Christmas !

Link to articles on Google MyBusiness

Link to articles on Google MyBusiness

Link to articles on Google MyBusiness

Google My Business is a free service from Google for promoting commercial or public businesses. With this tool, companies, public bodies, self-employed workers, associations can communicate a series of information relating to the physical location of their business (address, telephone number, opening hours, etc.) through the search engine of Google and the Google Maps application.

The importance of a Strategic Marketing Plan

The importance of a Strategic Marketing Plan

The importance of a Strategic Marketing Plan

Starting marketing activities without having developed a Strategic Marketing Plan leads companies to make some recurring mistakes, which can have a negative impact both in the short and long term.

Marketing, Sales and Export

Marketing, Sales and Export

Marketing, Sales and Export

Here are 10 essential principles that will help you avoid making those mistakes that cause you to lose sales.

The importance of YouTube for SMEs

The importance of YouTube for SMEs

The importance of YouTube for SMEs

The Youtube platform is increasingly important for small and medium-sized enterprises. Youtube is the second most used search engine after Google.

Just for being the second largest search engine in the world is a good reason to invest in this platform, an ideal channel as a B2B communication tool.

The video is now an essential element for the marketing activities of a company and can be used to communicate to your market.

A corporate Youtube channel is a directory after which it is possible to post in an organized and targeted way a whole series of company contents.

What must an exporting company do to define elements of diversity?

What must an exporting company do to define elements of diversity?

What must an exporting company do to define elements of diversity?

Too many companies today are generalists and present themselves to the market in that capacity. It is very difficult to achieve a differentiating positioning if you operate as a generalist company.

It is necessary to act on several fronts: the first is certainly to look at the potential market by analyzing what is the problem that your company can solve for a specific target, especially if we are talking about B2B you have to pay attention to the needs of companies. .

Differentiating strategic positioning for an exporting SME companies

Differentiating strategic positioning for an exporting SME companies

Differentiating strategic positioning for an exporting SME

The differentiating strategic positioning for an SME is the activity that a company does to position itself in the head of its potential customer in a unique and different way from all the other players in the market.

This is true whether the company operates in the national market or operates for exports.

How important are social networks in B2B

How important are social networks in B2B

How important are social networks in B2B

Today social networks are fundamental for every company, especially for those operating in B2B, regardless of their size.

Because’ ? Because people spend a lot of time there and if you want to communicate to your market you have to be there too with your company.

Obviously the publication must not be occasional, but must follow a strategy, so decide what to publish, how, when to publish and what to communicate.

That’s why you need to digitize your company!

That’s why you need to digitize your company!

That’s why you need to digitize your company!

A common problem for all SMEs: cold calling!

Cold calling is the Achilles heel of most salespeople, and the only people who like the idea are the ones who never did!

Before the internet, when it came to acquiring new customers, there were only two simple options available to the entrepreneur or salesperson: either passive from an office in an attempt to speak to a decision maker and (more often than not) leave yours. business card to a receptionist, or you picked up the phone and measured yourself with those dreaded phone calls in which you tried to reach the decision maker voice by voice.

The importance of social networks for SMEs

The importance of social networks for SMEs

The importance of social networks for SMEs

Social networks have always been a very important tool for corporate marketing, especially in B2B.

The problem is that many SMEs do not exploit this powerful tool at all, using them incorrectly or not using them at all.

Your CRM can help your team to sell more

Your CRM can help your team to sell more

Your CRM can help your team sell more

Hurried or unorganized salespeople often fail to prepare effectively for the planned negotiation with a potential customer.

Perhaps, you may not realize it, but a CRM can help you overcome the problem because standardizing your team’s sales process allows you to speed up the sales cycle, improve customer relationships, and increase revenue.

I believe most entrepreneurs have perceived or noticed this terribly costly trend for the company.

Why you have to transform your company, your products and services into a brand

Why you have to transform your company, your products and services into a brand

Why you need to transform your company
and your products and services in a brand

Creating a brand is very important today, especially for SMEs because it means becoming a point of reference in a specific sector.

Companies that become brands are more successful than others, so it is not just a topic for large companies, but it is above all a problem for SMEs operating in both the B2B and B2C sectors.

CRM sales and customer service

CRM sales and customer service

CRM sales and customer service

Your best customers are truly your competitor’s best potential customers.

That’s why every sales professional should include specific behaviors to maximize the customer onboarding experience, build and secure the relationship using a Customer Relationship Management (CRM).

And this is not a “customer service” problem.

Google My Business has changed its name

Google My Business has changed its name

Google My Business has changed its name to Google Business Profile, in Italian it can be defined as a business profile.

It is not the first time that the Google tool has seen a rebranding and over time there have been several evolutions, with many changes also of a structural nature.

The marketing culture for the export of SMEs

The marketing culture for the export of SMEs

The culture of marketing in SMEs is unfortunately far behind in Italy, the Italian entrepreneur who is a very hard worker does not grasp the importance of this activity for his company.

This is normal in a world like that of years ago where it was enough to produce to sell or export one’s products and there was no need for marketing.

Today times have definitely changed, if we want to stay on the market if we export our products to foreign markets we have to do marketing for the future of our company.

Naming : Company and Product

Naming : Company and Product

Naming : Company and Product

Naming is the activity of giving a company, a product or a service a suitable name to be recognised in the market.

The name for a company is by no means a secondary factor, especially when it comes to verifying that in foreign languages or dialects of certain localities it may have a harmful meaning for the company’s activity. (Some fashion brands allow naming in more than 200 countries and in more than 50 languages to avoid nasty surprises).

In Italy, SMEs have a company name, but they rarely give a name to their products or services; a name for your product or service allows you to enhance it at the moment of sale. Moreover, products and services should always be named differently from the company name.

Funnel and Marketing Automation

Funnel and Marketing Automation

Funnel and Marketing Automation

Funnel and Marketing automation are two very important issues for a small and medium-sized business, especially for those who work in B2B.

The funnel is a funnel that serves to bring the potential customer from a starting point where it is called a prospect customer to another point where it is called an acquired customer.

The funnel is a path that is made to a potential customer, a real path that can follow different directions.

The path of acquiring a potential customer can include a series of intermediate steps depending on the objectives you want to achieve with your marketing. In the event that the goal is to create a mailing list and acquire the email and the name of the potential customer, the path of the dedicated funnel will end with the subscription to the newsletter.

How to prepare and face a B2B exibition

How to prepare and face a B2B exibition

How to prepare and face a B2B fair

After the Covid19 pandemic, face-to-face fairs have resumed and today they are still one of the main marketing levers for companies, especially in B2B.

All things considered, a fair still works to generate new contacts and new business opportunities, but it must be prepared and contextualized in the right way to obtain significant results.

It is necessary to define a precise marketing strategy, where the fair is at the center of a series of actions that are activated before and after the event in order to maximize the final result, in practice every fair is a structured project that must be planned. in details.

Foreign markets and companies

Foreign markets and companies

The starting point of any internationalization strategy and approach to new markets is to have a long-term perspective, because it takes months to build and implement an export project.

The first months are used to get an idea of your internationalization project, you need to plan every detail carefully and structure a strategic export plan by focusing investments on one or two countries at most.

SMEs, Internationalization and Export

SMEs, Internationalization and Export

SMEs, Internationalization and Export

To talk about internationalization and exports, it is necessary to start with some very interesting data provided by ISTAT and relating to 2019:

to date 3.2% of Italian companies export (therefore 97% of Italian companies only sell on the national territory), for a total of about 210,000 units;

of these 210,000 companies, more than 80% sell a few hundred thousand euros of Made in Italy products.

Italy remains among the top 10 countries in the world for export volumes, but in reality all these extraordinary results are attributable to a few companies.

The importance of CRM for the Marketing of SMEs

The importance of CRM for the Marketing of SMEs

In the universe of SMEs (small and medium-sized enterprises) it is still very difficult to understand the importance and value of a CRM (Customer Relationship Management) tool.

CRM more than a tool, is a way of working (supported by software of course), a strategy and a sequence of coded procedures for marketing and sales in the company.

The CRM allows you to track and automate everything that happens before acquiring a customer, but also what happens after. In fact, when a lead becomes a customer it is necessary to do a series of activities that without a CRM become very difficult and expensive in terms of time and money.
Today many SMEs do not have a CRM or do not use it properly and this is a big problem for their future.

The new Social Networks

The new Social Networks

The new Social Networks

In this historical moment the internet creates many opportunities and often in a very short time, it is therefore essential to carefully evaluate and choose which social network the company should invest in.

It is necessary to get used to a constantly changing scenario, new platforms are born and others lose importance in a few months, it is a very dynamic context where players can change very quickly.

It is important for a small and medium-sized business to be self-aware and understand what to do and how to move on these digital terrains.

There is one certainty: social networks for a company are now essential because they are the place where people spend a lot of their day.

How important is data for a company’s marketing and sales?

How important is data for a company’s marketing and sales?

How important is the data
for the marketing and sales of a company?

Business Analysis and big data are two topics that have been much discussed in recent years, they introduce a new way of marketing in the company, one oriented to data and information.

But what is the real situation of Italian companies, especially Small and Medium Enterprises?

The delay is considerable starting from the adoption of a CRM (Customer Relationship Management), especially for small and micro enterprises; A tool like CRM allows you to maintain control over all activities, helping to guide both marketing and sales activities.

Google has also launched interesting new features in favor of environmental protection

Google has also launched interesting new features in favor of environmental protection

Today, if you have a smartphone phone with an Android operating system and the Google Phone app which is usually pre-installed, you will have seen that with this app it is possible not only to make phone calls but also to search for places and activities in the vicinity.

From the search bar it is, in fact, possible to search for restaurants, shops and other commercial or industrial activities in the surroundings with personal information and type of address, telephone number and other data, just access the address book of your phone!

Amazon and some data on the online

Amazon and some data on the online

To keep up with the market it is essential today more than ever to be flexible and constantly updated:

1. The increase in online purchases encourages the opening of new sales channels.

2. Consumers expect fully connected shopping experiences.

3. The information overload to which users are subjected makes it necessary to promote one’s brand in order to stand out from competitors.

Expo 2020 Dubai

Expo 2020 Dubai

More than 190 countries will participate in the next Universal Expo.

For six months, from 1 October 2021 to 31 March 2022, Dubai will be a world showcase with 25 million visitors expected, 30% from neighboring regions and 70% from the rest of the world.

Local searches with Instagram

Local searches with Instagram

Local searches for nearby places, shops and restaurants have finally arrived on Instagram!

If you own a local business, with the introduction of this new feature, Instagram becomes an even more important tool within your Local Marketing strategy.

In fact, from now on, local businesses can appear in the user’s geolocated searches thanks to an interactive map that shows popular places in their vicinity.

CRM Customer Relationship Management

CRM Customer Relationship Management

Customer Relationship Management (CRM) is a software of great use for every company and for every professional, because it allows you to manage, without a great deal of time and money, both the acquired customer and the prospect customer (be it a private individual or a ‘other company, resulting therefore a valid tool both in business-to-consumer (B2C) and in business-to-business (B2B)).

The websites of Italian companies are old and inefficient

The websites of Italian companies are old and inefficient

Nowadays websites are indispensable for any business activity – a fundamental tool to make yourself known, present your products or services, meet current and potential customers.

A site, in order to bring results to the company, by converting the users who visit it into customers who buy, must respect certain parameters and rules.

What is Digital Export

What is Digital Export

Digital export is a term in vogue in this last period, especially during and after the Covid19 pandemic and concerns the ability to export products or services to other countries thanks to the use of digital technologies.

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