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Digital Transformation
& Technology
That’s why you need to digitize your company!
That’s why you need to digitize your company!
A common problem for all SMEs: cold calling!
Cold calling is the Achilles heel of most salespeople, and the only people who like the idea are the ones who never did!
Before the internet, when it came to acquiring new customers, there were only two simple options available to the entrepreneur or salesperson: either passive from an office in an attempt to speak to a decision maker and (more often than not) leave yours. business card to a receptionist, or you picked up the phone and measured yourself with those dreaded phone calls in which you tried to reach the decision maker voice by voice.
The importance of CRM for the Marketing of SMEs
In the universe of SMEs (small and medium-sized enterprises) it is still very difficult to understand the importance and value of a CRM (Customer Relationship Management) tool.
CRM more than a tool, is a way of working (supported by software of course), a strategy and a sequence of coded procedures for marketing and sales in the company.
The CRM allows you to track and automate everything that happens before acquiring a customer, but also what happens after. In fact, when a lead becomes a customer it is necessary to do a series of activities that without a CRM become very difficult and expensive in terms of time and money.
Today many SMEs do not have a CRM or do not use it properly and this is a big problem for their future.
The websites of Italian companies are old and inefficient
Nowadays websites are indispensable for any business activity – a fundamental tool to make yourself known, present your products or services, meet current and potential customers.
A site, in order to bring results to the company, by converting the users who visit it into customers who buy, must respect certain parameters and rules.
Markets ed
Import & Export
Export: 3 elements to consider
Exporting products can be a great way to grow your business, but there are a few things you should keep in mind before taking the plunge.
Valuing cultural differences in exports
Valuing cultural differences in exports When the customer target resides in foreign countries and intends to reach it with effective communication, it is essential to get information, learn and thoroughly analyze the different cultural aspects that could characterize the relationship and communication. we export
Choice of target language for export
Choice of target language for export
Very often it happens to have to communicate in several countries that speak different languages and it is not always easy to define which is the best solution to adopt in terms of choice of structural linguistics. we export
CRM
& Marketing
What is a sales funnel
The English translation of the word “funnel” is funnel.
The images associated with the marketing funnel and the sales funnel are associated with inverted funnels, often colored to represent the various phases of the user’s passage.
International Social Marketing Strategy
International Social Marketing Strategy
During the creation of online (and offline) marketing campaigns it is essential to understand what your audience is and, above all, how to segment it effectively (to obtain results) and efficiently (to optimize investments) in order to reach the right targets with the right communications, at the right time and with the most relevant channel. we export
Nurture your social media leads before passing them on to sales
Nurture your social media leads before passing them on to sales
According to recent marketing studies, most B2B companies experience sales cycles of four months or more.
During this time, potential customers spend more time than ever doing independent research, particularly on
social media.
While engaging these prospects, companies are often tempted to pass them on to sales as quickly as possible to demonstrate lead generation success.
This is wrong !
Most potential customers prefer to involve a sales employee much further in the process, about two-thirds of the buying cycle. we export
Events
& Exhibitions
Best wishes for a happy Easter!
Best wishes for a happy Easter!
Easter is the anniversary of the resurrection of Jesus Christ: we hope that it will also be the resurrection from this moment of crisis and pandemic, and that there is still a future of joy and hope. Happy Easter to all of you
Vinitaly 2022
Vinitaly is the most important world fair for wines and oenologists.
Every year Vinitaly hosts more than 7 million visitors from all over the world who come to taste Italian wines and live a unique experience of food and wine culture.
Expo 2020 Dubai Italian Pavilion
The Italian Pavilion at Expo 2020 Dubai is an architecture designed to stage with creativity and innovation the title is very meaningful “the beauty that unites people”. we export
Local Business
Companies and sustainable development
sustainable development is development that satisfies the needs of the present without compromising the ability of future generations to satisfy their own needs.
Definition of Audience and Objectives on social media in export
Definition of Audience and Objectives on social media in export
First you need to determine what your audience is and what is the best way to segment it in terms of location and language.
In this phase it is essential to ask yourself some fundamental questions that will help in the following phases to implement the correct communication strategy. we export
Google My Business has changed its name
Google My Business has changed its name to Google Business Profile, in Italian it can be defined as a business profile.
It is not the first time that the Google tool has seen a rebranding and over time there have been several evolutions, with many changes also of a structural nature.
Business Partners
& Marketplace
Best wishes for a happy Easter!
Best wishes for a happy Easter!
Easter is the anniversary of the resurrection of Jesus Christ: we hope that it will also be the resurrection from this moment of crisis and pandemic, and that there is still a future of joy and hope. Happy Easter to all of you
What makes social media so powerful for lead generation?
What makes social media so powerful for lead generation?
It is mainly due to the ability to have direct conversations with your target audience.
While social conversations pave the way for leads, continued success depends on aligning social media interactions with the appropriate stages of the prospect’s buying cycle. we export
Expo 2020 Dubai Italian Pavilion
The Italian Pavilion at Expo 2020 Dubai is an architecture designed to stage with creativity and innovation the title is very meaningful “the beauty that unites people”. we export
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