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Digital Transformation
& Technology
The culture of data in the company and in exports
Building a solid data culture means reviewing decision-making and operational strategies, models and activities. Looking at data science, not as an exercise in style, but as a new modus operandi to make quick and correct decisions and minimize risks in today’s increasingly dynamic contexts and markets. Uncertain and volatile. we export
That’s why you need to digitize your company!
That’s why you need to digitize your company!
A common problem for all SMEs: cold calling!
Cold calling is the Achilles heel of most salespeople, and the only people who like the idea are the ones who never did!
Before the internet, when it came to acquiring new customers, there were only two simple options available to the entrepreneur or salesperson: either passive from an office in an attempt to speak to a decision maker and (more often than not) leave yours. business card to a receptionist, or you picked up the phone and measured yourself with those dreaded phone calls in which you tried to reach the decision maker voice by voice.
The importance of CRM for the Marketing of SMEs
In the universe of SMEs (small and medium-sized enterprises) it is still very difficult to understand the importance and value of a CRM (Customer Relationship Management) tool.
CRM more than a tool, is a way of working (supported by software of course), a strategy and a sequence of coded procedures for marketing and sales in the company.
The CRM allows you to track and automate everything that happens before acquiring a customer, but also what happens after. In fact, when a lead becomes a customer it is necessary to do a series of activities that without a CRM become very difficult and expensive in terms of time and money.
Today many SMEs do not have a CRM or do not use it properly and this is a big problem for their future.
Markets ed
Import & Export
Five points to consider when exporting a product or service abroad
Five points to consider when exporting
a product or service abroad
The following five points represent some of the most important considerations to keep in mind when undertaking an export business
The path of awareness in lead generation
We often hear companies complain as long as their contacts are not in target; this is normal, when we want to grow and therefore we want to increase the quantity and number of leads that enter the company, the quality will decrease, and it is a physiological process.
SACE Export 2022 report
Old and new shadows for the global economy: the long wave of Covid and supply problems, to which geopolitical tensions are added, are causing prices to soar
CRM
& Marketing
The planning of marketing activities
Properly planning your marketing means doing a good part of the work, often planning is not done because companies often lack this culture, especially in marketing.
The marketing database
The marketing database is the key to success for every company, a tool that must be designed and managed correctly according to the GDPR regulations.Cultivating your own marketing database must be a priority of every company to always stay in contact with its customers and potential customers. this above all from an export perspective
The importance of direct marketing in B2B
Direct marketing or direct marketing is a very important tool for B2B activities to create business opportunities.
It is necessary how much of your buyer personas or target customer belongs to an easily identifiable category, the more static and identifiable the more strategic and fundamental is direct marketing.
Events
& Exhibitions
Happy new year 2023!
Happy new year 2023!
The best way to predict your future is to create it
(Abraham Lincoln)
Happy Christmas !
At this special time of the year, I want to wish you a merry Christmas and a prosperous new year.
I hope this Christmas is filled with love, peace and joy for you and everyone close to you
Appointment at SMAU 2022
An event to be lived intensely to find new proposals, ideas and partners to rely on to build the future of your business together, discover the innovations closest to the needs of your business, participate in over 50 free workshops to be updated on the latest trends and give life to networking and new partnerships.
Local Business
Companies and sustainable development
sustainable development is development that satisfies the needs of the present without compromising the ability of future generations to satisfy their own needs.
Definition of Audience and Objectives on social media in export
Definition of Audience and Objectives on social media in export
First you need to determine what your audience is and what is the best way to segment it in terms of location and language.
In this phase it is essential to ask yourself some fundamental questions that will help in the following phases to implement the correct communication strategy. we export
Google My Business has changed its name
Google My Business has changed its name to Google Business Profile, in Italian it can be defined as a business profile.
It is not the first time that the Google tool has seen a rebranding and over time there have been several evolutions, with many changes also of a structural nature.
Business Partners
& Marketplace
Happy new year 2023!
Happy new year 2023!
The best way to predict your future is to create it
(Abraham Lincoln)
Happy Christmas !
At this special time of the year, I want to wish you a merry Christmas and a prosperous new year.
I hope this Christmas is filled with love, peace and joy for you and everyone close to you
Appointment at SMAU 2022
An event to be lived intensely to find new proposals, ideas and partners to rely on to build the future of your business together, discover the innovations closest to the needs of your business, participate in over 50 free workshops to be updated on the latest trends and give life to networking and new partnerships.
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