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Digital Transformation
& Technology
Work is a Thing of the Last Century. Welcome to the Age of Contribution
Of course. It is a strong belief, almost a heresy for many, but from my point of view, I find it lucid and full of potential. The idea that “work”, as we conceived it in the twentieth century, is a construct at the end of the line, is something that I have felt vibrating in the air for some time.
And the advent of AI Agents is not the cause of this end, but simply the accelerator that makes the process undeniable and extremely rapid.
If an AI Can Do It, We Won’t Hire You: The New Revolution in Work, Like the Internet
“If an AI can do it, we won’t hire you.” This phrase, which today represents Shopify’s policy, marks a turning point not only for big tech, but also for all companies, including SMEs. This is not just a provocation, but a profound transformation in the way of understanding work: before hiring a person, you have to demonstrate that no automated system is able to perform that task better, faster or at a lower cost.
The Age of AI Agents
Imagine having an assistant who is always ready to lend you a hand, capable of understanding your requests, anticipating your needs and working tirelessly, day and night. This, in essence, is the role of an AI agent: an intelligent software that can simplify life, both at work and in everyday life, in increasingly surprising ways.
Markets ed
Import & Export
Logistics for Export
“Made in Italy” is a brand of excellence recognized worldwide. For Italian Small and Medium Enterprises (SMEs), export is no longer a choice, but a strategic necessity to grow and compete on a global scale. However, between receiving an order from a foreign customer and their final satisfaction lies a complex and crucial process: logistics.
Five points to consider when exporting a product or service abroad
Five points to consider when exporting
a product or service abroad
The following five points represent some of the most important considerations to keep in mind when undertaking an export business
The path of awareness in lead generation
We often hear companies complain as long as their contacts are not in target; this is normal, when we want to grow and therefore we want to increase the quantity and number of leads that enter the company, the quality will decrease, and it is a physiological process.
CRM
& Marketing
The Power of Us: Why the True Value, Today, is the Community
We are in the age of hyper-connectivity, yet, paradoxically, we are often profoundly alone. We scroll endless feeds, accumulate contacts on LinkedIn and collect “likes”, but the sense of authentic belonging seems to become an increasingly rare commodity. In this scenario, one word is forcefully returning to the center of the discussion, both personal and professional: community.
But what does it really mean? And why has it become the most precious resource of our time?
Use CRM to help export product services
In a global competition that is always very competitive, the productive service that we want to expand its markets should be equipped with effective instruments to manage the commercial relations and optimize the sales process.
How CRM can help manufacturing companies export
In an increasingly competitive global context, manufacturing companies that wish to expand into foreign markets must equip themselves with effective tools to manage commercial relationships and optimize sales processes.
Events
& Exhibitions
Hydrogen Forum 2023
The “Hydrogen Forum” event, now in its third edition, is a point of reference for the system of operators and companies of products and services in the energy sector
MIDO has opened in Milan
MIDO has opened an event in Milan with more than 1,000 exhibitors, over 150 countries represented, 6 pavilions, 8 exhibition areas and more than 30 appointments including conferences, meetings, round tables and events.
Happy new year 2023!
Happy new year 2023!
The best way to predict your future is to create it
(Abraham Lincoln)
Local Business
Companies and sustainable development
sustainable development is development that satisfies the needs of the present without compromising the ability of future generations to satisfy their own needs.
Definition of Audience and Objectives on social media in export
Definition of Audience and Objectives on social media in export
First you need to determine what your audience is and what is the best way to segment it in terms of location and language.
In this phase it is essential to ask yourself some fundamental questions that will help in the following phases to implement the correct communication strategy. we export
Google My Business has changed its name
Google My Business has changed its name to Google Business Profile, in Italian it can be defined as a business profile.
It is not the first time that the Google tool has seen a rebranding and over time there have been several evolutions, with many changes also of a structural nature.
Business Partners
& Marketplace
International Pact: The Art of Building Winning Alliances
Venturing into a foreign market is like building a bridge to an unknown world. On one side there is the company, with its product, its history and its vision. On the other, a universe of new customers, with different habits, cultures and rules. For this bridge to not be just an engineering feat but a thriving and lasting channel, it needs solid and reliable pillars planted in the destination ground. Those pillars are the local partners: the importer and the distributor.
From “Made in Italy” to “Made Global”: The Digital Era that Redefines SME Exports
In the current economic landscape, the concept of “Made in Italy” evokes an invaluable heritage of quality, design and craftsmanship. However, to transform this value into a true “Made Global” presence, Italian Small and Medium Enterprises must firmly embrace digital strategies.
Export is no longer just a matter of trade fairs and networks of physical agents; it has become a complex ecosystem where geographical boundaries dissolve thanks to the power of the web.
This evolution pushes SMEs to project their authenticity and intrinsic value on global markets in previously unimaginable ways, going well beyond simple e-commerce and adopting an integrated approach that places digital at the center of the internationalization strategy.
Hydrogen Forum 2023
The “Hydrogen Forum” event, now in its third edition, is a point of reference for the system of operators and companies of products and services in the energy sector
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