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A common problem for all SMEs: cold calling!
Cold calling is the Achilles heel of most salespeople, and the only people who like the idea are the ones who never did!
Before the internet, when it came to acquiring new customers, there were only two simple options available to the entrepreneur or salesperson: either passive from an office in an attempt to speak to a decision maker and (more often than not) leave yours. business card to a receptionist, or you picked up the phone and measured yourself with those dreaded phone calls in which you tried to reach the decision maker voice by voice.
Import & Export
The culture of marketing in SMEs is unfortunately far behind in Italy, the Italian entrepreneur who is a very hard worker does not grasp the importance of this activity for his company.
This is normal in a world like that of years ago where it was enough to produce to sell or export one’s products and there was no need for marketing.
Today times have definitely changed, if we want to stay on the market if we export our products to foreign markets we have to do marketing for the future of our company.
The importance of social networks for SMEs
Social networks have always been a very important tool for corporate marketing, especially in B2B.
The problem is that many SMEs do not exploit this powerful tool at all, using them incorrectly or not using them at all.
How to prepare and face a B2B fair
After the Covid19 pandemic, face-to-face fairs have resumed and today they are still one of the main marketing levers for companies, especially in B2B.
All things considered, a fair still works to generate new contacts and new business opportunities, but it must be prepared and contextualized in the right way to obtain significant results.
It is necessary to define a precise marketing strategy, where the fair is at the center of a series of actions that are activated before and after the event in order to maximize the final result, in practice every fair is a structured project that must be planned. in details.
Google My Business has changed its name to Google Business Profile, in Italian it can be defined as a business profile.
It is not the first time that the Google tool has seen a rebranding and over time there have been several evolutions, with many changes also of a structural nature.
The new Social Networks
In this historical moment the internet creates many opportunities and often in a very short time, it is therefore essential to carefully evaluate and choose which social network the company should invest in.
It is necessary to get used to a constantly changing scenario, new platforms are born and others lose importance in a few months, it is a very dynamic context where players can change very quickly.
It is important for a small and medium-sized business to be self-aware and understand what to do and how to move on these digital terrains.
There is one certainty: social networks for a company are now essential because they are the place where people spend a lot of their day.