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Digital Transformation
& Technology
The culture of data in the company and in exports
Building a solid data culture means reviewing decision-making and operational strategies, models and activities. Looking at data science, not as an exercise in style, but as a new modus operandi to make quick and correct decisions and minimize risks in today’s increasingly dynamic contexts and markets. Uncertain and volatile. we export
That’s why you need to digitize your company!
That’s why you need to digitize your company!
A common problem for all SMEs: cold calling!
Cold calling is the Achilles heel of most salespeople, and the only people who like the idea are the ones who never did!
Before the internet, when it came to acquiring new customers, there were only two simple options available to the entrepreneur or salesperson: either passive from an office in an attempt to speak to a decision maker and (more often than not) leave yours. business card to a receptionist, or you picked up the phone and measured yourself with those dreaded phone calls in which you tried to reach the decision maker voice by voice.
The importance of CRM for the Marketing of SMEs
In the universe of SMEs (small and medium-sized enterprises) it is still very difficult to understand the importance and value of a CRM (Customer Relationship Management) tool.
CRM more than a tool, is a way of working (supported by software of course), a strategy and a sequence of coded procedures for marketing and sales in the company.
The CRM allows you to track and automate everything that happens before acquiring a customer, but also what happens after. In fact, when a lead becomes a customer it is necessary to do a series of activities that without a CRM become very difficult and expensive in terms of time and money.
Today many SMEs do not have a CRM or do not use it properly and this is a big problem for their future.
Markets ed
Import & Export
SACE Export 2022 report
Old and new shadows for the global economy: the long wave of Covid and supply problems, to which geopolitical tensions are added, are causing prices to soar
The international marketing strategy for export
To achieve success it is necessary to know the current situation, the prospects and challenges of your market and to know how to face them. In this process it is essential to understand the strategies, resources and strengths of competitors as well as your own of course.
The marketing culture in the export of smes
The world has changed, but especially in the world of SMEs, the culture of marketing is struggling to make its way. The Italian entrepreneur, who is a very hard worker, often does not grasp the importance of this discipline and activity and this is understandable if you think that not so long ago, there was no need to do marketing.
CRM
& Marketing
The planning of marketing activities
Properly planning your marketing means doing a good part of the work, often planning is not done because companies often lack this culture, especially in marketing.
The marketing database
The marketing database is the key to success for every company, a tool that must be designed and managed correctly according to the GDPR regulations.Cultivating your own marketing database must be a priority of every company to always stay in contact with its customers and potential customers. this above all from an export perspective
The importance of direct marketing in B2B
Direct marketing or direct marketing is a very important tool for B2B activities to create business opportunities.
It is necessary how much of your buyer personas or target customer belongs to an easily identifiable category, the more static and identifiable the more strategic and fundamental is direct marketing.
Events
& Exhibitions
Happy holiday !
Happy holiday !
Live in the sun, swim in the sea, drink the wild air. (Ralph Waldo Emerson)
The importance of B2B and B2C corporate events for export
When it comes to corporate events, fairs are not necessarily referred to, the theme is certainly broad and today there is a choice between online events and events in attendance.The event therefore is not to be conceived only as a moment where people physically meet, but an initiative that takes place on a digital platform.
Are you working FOR your business or INSIDE your business?
Working FOR your business means being able to periodically step back, look at the big picture, evaluate your business rationally, and make the necessary corrections.
Working IN your business means that you are in the details of day-to-day activities, management and operations.
Local Business
Companies and sustainable development
sustainable development is development that satisfies the needs of the present without compromising the ability of future generations to satisfy their own needs.
Definition of Audience and Objectives on social media in export
Definition of Audience and Objectives on social media in export
First you need to determine what your audience is and what is the best way to segment it in terms of location and language.
In this phase it is essential to ask yourself some fundamental questions that will help in the following phases to implement the correct communication strategy. we export
Google My Business has changed its name
Google My Business has changed its name to Google Business Profile, in Italian it can be defined as a business profile.
It is not the first time that the Google tool has seen a rebranding and over time there have been several evolutions, with many changes also of a structural nature.
Business Partners
& Marketplace
Happy holiday !
Happy holiday !
Live in the sun, swim in the sea, drink the wild air. (Ralph Waldo Emerson)
Are you working FOR your business or INSIDE your business?
Working FOR your business means being able to periodically step back, look at the big picture, evaluate your business rationally, and make the necessary corrections.
Working IN your business means that you are in the details of day-to-day activities, management and operations.
Best wishes for a happy Easter!
Best wishes for a happy Easter!
Easter is the anniversary of the resurrection of Jesus Christ: we hope that it will also be the resurrection from this moment of crisis and pandemic, and that there is still a future of joy and hope. Happy Easter to all of you
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