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Export and sales strategy

Export and sales strategy

Export and sales strategy   Traditional sales training teaches that you need to convince your prospect with a compelling presentation, to show them all the features and benefits and they are sure to buy. When I started doing sales, I really spent a lot of time...
The marketing culture for the export of SMEs

The marketing culture for the export of SMEs

The marketing culture for the export of SMEs   The culture of marketing in SMEs is unfortunately far behind in Italy, the Italian entrepreneur who is a very hard worker does not grasp the importance of this activity for his company. This is normal in a world like...
Foreign markets and companies

Foreign markets and companies

Foreign companies and markets   The starting point of any internationalization strategy and approach to new markets is to have a long-term perspective, because it takes months to build and implement an export project. The first months are used to get an idea of...

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