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Valuing cultural differences in exports

Valuing cultural differences in exports

Valuing cultural differences in exports   When the customer target resides in foreign countries and intends to reach it with effective communication, it is essential to get informed, learn and analyze in depth the different cultural aspects that could...
Choice of target countries for export

Choice of target countries for export

Choice of target countries for export   A good part of the developed countries, until a few years ago were very reluctant and hostile to foreign investments and barriers to entry were often raised to prevent access to foreign investors. But the transition of many...
International Marketing Research for Export

International Marketing Research for Export

International Marketing Research for Export   Market and marketing research for exports and product focus groups are very interesting and powerful practices but, at the same time, very expensive in terms of time, people and economic resources. With the advent of...
Marketing, Sales and Export

Marketing, Sales and Export

Marketing, Sales and Export   Here are 10 essential principles that will help you avoid making those mistakes that cause you to lose sales. 1. Find out the prospect’s real problem Even if we take it as true that the problem that the prospect communicates to...
Naming : Company and Product

Naming : Company and Product

Naming : Company and Product   Naming is the activity of giving a company, a product or a service a suitable name to be recognised in the market. The name for a company is by no means a secondary factor, especially when it comes to verifying that in foreign...

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