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SACE Export 2022 report

SACE Export 2022 report

Edition 2022 Export Report   Old and new shadows for the global economy: the long wave of Covid and supply problems, to which geopolitical tensions are added, are causing prices to soar. If the “expensive export” will push the value of Made in Italy...
The international marketing strategy for export

The international marketing strategy for export

The international marketing strategy for export   To achieve success it is necessary to know the current situation, the prospects and challenges of your market and to know how to face them. In this process it is essential to understand the strategies, resources...
The marketing culture in the export of smes

The marketing culture in the export of smes

The marketing culture in the export of smes   The world has changed, but especially in the world of SMEs, the culture of marketing is struggling to make its way. The Italian entrepreneur, who is a very hard worker, often does not grasp the importance of this...
Life time value, the customer’s value over time

Life time value, the customer’s value over time

Life time value, the customer’s value over time   A very important aspect in marketing and sales, because knowing this value allows you to make choices in customer management and in the marketing of companies. It is a very important fact that every company...
Valuing cultural differences in exports

Valuing cultural differences in exports

Valuing cultural differences in exports   When the customer target resides in foreign countries and intends to reach it with effective communication, it is essential to get informed, learn and analyze in depth the different cultural aspects that could...
Choice of target countries for export

Choice of target countries for export

Choice of target countries for export   A good part of the developed countries, until a few years ago were very reluctant and hostile to foreign investments and barriers to entry were often raised to prevent access to foreign investors. But the transition of many...

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