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The Marketing Funnel

The Marketing Funnel

The Marketing Funnel   A marketing funnel is a model that represents the journey a potential customer takes, from product or service discovery to purchase. The model is called a “funnel” because it represents a funnel, where the number of people at...
The planning of marketing activities

The planning of marketing activities

The planning of marketing activities   Properly planning your marketing means doing a good part of the work, often planning is not done because companies often lack this culture, especially in marketing. Underestimating planning leads to not setting company...
The importance of direct marketing in B2B

The importance of direct marketing in B2B

The importance of direct marketing in B2B   Direct marketing or direct marketing is a very important tool for B2B activities to create business opportunities. It is necessary how much of your buyer personas or target customer belongs to an easily identifiable...
What is a sales funnel

What is a sales funnel

What is a sales funnel   The English translation of the word “funnel” is funnel. The images associated with the marketing funnel and the sales funnel are associated with inverted funnels, often colored to represent the various phases of the...
International Social Marketing Strategy

International Social Marketing Strategy

International Social Marketing Strategy   During the creation of online (and offline) marketing campaigns it is essential to understand what your audience is and, above all, how to segment it effectively (to obtain results) and efficiently (to optimize...

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