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Digital strategy management: how to maximize the economic benefits of technology


The digital age has ushered in a new period of business opportunity for companies of all sizes. The key to success in the digital age is having a clear and effective digital strategy.

A successful digital strategy starts with a clear vision and a set of goals. It is therefore a holistic vision of the company and its environment, in order to identify the opportunities and risks posed by digital technologies. Once the opportunities and risks have been identified, the next step is to develop an action plan to exploit the opportunities.

The digital strategy must also take into account the marketing and sales efforts of the company, as well as its relationship with customers and other stakeholders. It is also important to have a plan for managing and updating the company’s technological infrastructure.

The digital age offers companies vast new opportunities for growth and expansion. By implementing a clear and effective digital strategy, companies can maximize the potential of the digital age and stay ahead of the competition.

We need to focus on:

market analysis, the possibility of new collaborations, the conception of new products and / or services to open new markets, the optimization of services and sales, the technological and process architectures of the company, innovation and governance; as well as the management of relations with the market and with customers, aspects relating to marketing, websites, new social networks, mobile technologies and exports that are increasingly moving towards new technologies.

Has your company implemented a digital strategy?

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