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Social media paves the way for lead generation

 

Most organizations today connect with a wider audience by leveraging social media. As a result, they enjoy hundreds, if not thousands, of interactions per month with industry fans, followers, detractors and influencers.

These interactions often lead to better relationships and high brand awareness.

But how do they affect lead generation?

As the digital marketing manager for your organization, one of your primary goals is to assist sales teams by continually bringing in new qualified leads.

And not just masses of unskilled leads, but real leads with real needs that will advance through the buying cycle to final purchase.

Today, marketers are making the most of social media for lead generation by aligning social media efforts with the buying cycle.

For most organizations, these efforts are paying off. Although social media has only recently gained wide exposure, already a large percentage of B2B and B2C companies say that social media has the greatest impact on their lead generation goals.

In fact, 17.9% of B2B companies and 24.8% of B2C companies say the impact of social media on their lead generation goals is even greater than Pay-Per-Click and engine optimization. Research!

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