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The importance of YouTube for SMEs


The Youtube platform is increasingly important for small and medium-sized enterprises. Youtube is the second most used search engine after Google.

Just for being the second largest search engine in the world is a good reason to invest in this platform, an ideal channel as a B2B communication tool.

The video is now an essential element for the marketing activities of a company and can be used to communicate to your market.

A corporate Youtube channel is a directory after which it is possible to post in an organized and targeted way a whole series of company contents.

An entrepreneur or a commercial can always convey the traffic of the Youtube channel through daily actions, referring to a detailed link or to an institutional presentation.

It is good practice to have an upstream strategy with well-defined objectives to be achieved over time. The quality of the video must always be high unlike other social networks where users are used to certainly lower standards.


Is YouTube also important if we export?


Today it is extremely important that companies are present on Youtube because even an SME can have its corporate video in several languages and many detailed videos related to daily operations, always in the language of the target countries.

The goal is to communicate a certain dynamism of the company on social media, also using Youtube you can do advanced marketing by creating campaigns with videos and inserting calls to action that lead to the related landing pages.

Youtube can be an excellent generator of leads and business opportunities. You can make direct and communicate in real time with your users, so if we talk about marketing, videos cannot be missing and it is very important in the company’s marketing strategy to have the budget and time to devote to making videos for the Youtube channel.

A recent research has estimated that out of 100 SMEs operating in B2B less than 5% have a Youtube channel active, so there is a lot of space and little competition in some niches.

Does your company use Youtube?


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