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Local searches on Instagram

 

Local searches for nearby places, shops and restaurants have finally arrived on Instagram!

If you own a local business, with the introduction of this new feature, Instagram becomes an even more important tool within your Local Marketing strategy.

In fact, from now on, local businesses can appear in the user’s geolocated searches thanks to an interactive map that shows popular places in their vicinity.

By clicking on a local result it is possible to obtain various information such as the name of the business, the category to which it belongs, the opening hours and in some cases as for restaurants, even information on the price.

In Italy, Instagram is positioned as the third most used platform by users to stay in touch with famous people and share some moments of their life, this is indicated in the June 2019 report “Italians and Social Media” by BlogMeter.

What are the opportunities for a local business also at an international level?

During the pandemic, the search for nearby restaurants or businesses grew dramatically, this also applies to foreigners residing in Italy and tourists visiting our country.

local searches with instagram
local searches with instagram

Business-oriented Instagram: what to do

 

To make our instagram profile a resource for our business and use it to attract potential customers, it is essential:
  • know which audience we want to attract
  • design and prepare the right content to publish (photos, videos, reels and stories)
  • organize hashtag lists to increase post engagement
  • allocate the correct budget to promote posts or generate traffic to the website
  • interact with our followers and other accounts correctly

 

To have a suitable presence on Instagram it is necessary to verify and manage these aspects:
  • Bio adequate
  • Contents of the Gallery
  • Stories and Highlights
  • Reel
  • IGTV channel
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