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The marketing database

The marketing database

The marketing database   The marketing database is the key to success for every company, a tool that must be designed and managed correctly according to the GDPR regulations. Cultivating your own marketing database must be a priority for every company to always...
Life time value, the customer’s value over time

Life time value, the customer’s value over time

Life time value, the customer’s value over time   A very important aspect in marketing and sales, because knowing this value allows you to make choices in customer management and in the marketing of companies. It is a very important fact that every company...
The importance of direct marketing in B2B

The importance of direct marketing in B2B

The importance of direct marketing in B2B   Direct marketing or direct marketing is a very important tool for B2B activities to create business opportunities. It is necessary how much of your buyer personas or target customer belongs to an easily identifiable...

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