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SACE Export 2022 report

SACE Export 2022 report

Edition 2022 Export Report   Old and new shadows for the global economy: the long wave of Covid and supply problems, to which geopolitical tensions are added, are causing prices to soar. If the “expensive export” will push the value of Made in Italy...
The international marketing strategy for export

The international marketing strategy for export

The international marketing strategy for export   To achieve success it is necessary to know the current situation, the prospects and challenges of your market and to know how to face them. In this process it is essential to understand the strategies, resources...
The marketing culture in the export of smes

The marketing culture in the export of smes

The marketing culture in the export of smes   The world has changed, but especially in the world of SMEs, the culture of marketing is struggling to make its way. The Italian entrepreneur, who is a very hard worker, often does not grasp the importance of this...
The planning of marketing activities

The planning of marketing activities

The planning of marketing activities   Properly planning your marketing means doing a good part of the work, often planning is not done because companies often lack this culture, especially in marketing. Underestimating planning leads to not setting company...

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