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The international marketing strategy for export

The international marketing strategy for export

The international marketing strategy for export   To achieve success it is necessary to know the current situation, the prospects and challenges of your market and to know how to face them. In this process it is essential to understand the strategies, resources...
The marketing culture in the export of smes

The marketing culture in the export of smes

The marketing culture in the export of smes   The world has changed, but especially in the world of SMEs, the culture of marketing is struggling to make its way. The Italian entrepreneur, who is a very hard worker, often does not grasp the importance of this...

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