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Naming : Company and Product

Naming : Company and Product

Naming : Company and Product   Naming is the activity of giving a company, a product or a service a suitable name to be recognised in the market. The name for a company is by no means a secondary factor, especially when it comes to verifying that in foreign...
How to prepare and face a B2B exibition

How to prepare and face a B2B exibition

How to prepare and face a B2B exibition   After the Covid19 pandemic, face-to-face fairs have resumed and today they are still one of the main marketing levers for companies, especially in B2B. All things considered, a fair still works to generate new contacts...
Foreign markets and companies

Foreign markets and companies

Foreign companies and markets   The starting point of any internationalization strategy and approach to new markets is to have a long-term perspective, because it takes months to build and implement an export project. The first months are used to get an idea of...
How important is data for a company’s marketing and sales?

How important is data for a company’s marketing and sales?

How important is the data for the marketing and sales of a company?   Business Analysis and big data are two topics that have been much discussed in recent years, they introduce a new way of marketing in the company, one oriented to data and information. But what...
Amazon and some data on the online

Amazon and some data on the online

Amazon and some data on the online   To keep up with the market it is essential today more than ever to be flexible and constantly updated:   1. The increase in online purchases encourages the opening of new sales channels. 2. Consumers expect fully...

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